When we talk about the U.S. smartphone market, it is impossible not to mention Apple and Samsung. The fruit company’s iconic smartphone, iPhone, reigns over the market in this country. Samsung’s many Android powered smartphones come in second place, and they too hold a substantial share of the market. There’s a battle going on for third place between Microsoft’s Windows Phone and the ailing Canadian manufacturer, BlackBerry. Contrary to popular belief that Nokia’s sales have been sluggish and that Windows Phone is struggling to make a mark in the U.S., the latest Kantar World Panel report reveals that both of them are leading in terms of percentage growth.
Nokia has had global success with its Lumia range of smartphones. Its current flagship, the Lumia 920, is actually the best selling Windows Phone device. Judging by this report, Microsoft’s platform is slowly but surely cementing its place at the bottom of the podium. Starting today the company will also be airing a new TV ad which shows Apple and Samsung squabbling, spotlighting Windows Phone as the “natural” alternative to both of these platforms.