Love is in the air, at least on Valentine’s Day this year when we tried very hard to kindle a relationship with the Samsung ATIV S, a Windows Phone 8-powered smartphone. The thing is, that was a smartphone, and it seems that Samsung has far greater plans for the ATIV brand name other than to sell Windows Phone 8 devices. The day has come then, as Samsung has announced that they will expand the ATIV brand to include its entire range of Windows-powered PCs.
Having said that, a couple of Samsung ATIV Book models has been announced, namely the Samsung ATIV Book 5 and the Samsung ATIV Book 6, with the former representing the next generation of Samsung Ultrabooks, while the latter comes in the form of a high-powered notebook that delivers a high level of performance without compromising on efficiency. Other than that, Samsung also has a new technology released that they call SideSync, where it will allow users to switch from working on their PC to their Android-based Samsung smartphone seamlessly through the simple action of hooking up the devices in question via USB. The Samsung ATIV Book 5 and ATIV Book 6 will retail for $899.99 and $1199.99, respectively.