Six years ago on 29th June, 2007 the original iPhone came out, AT&T was the only carrier in U.S. that had it exclusively. The carrier was stripped of its exclusivity when CDMA iPhone 4 was released on Verizon. T-Mobile has never officially carried the iPhone, but since last week, it does. April 12th saw the iPhone 5 being launched on T-Mobile, a day that was “gangbusters” according to the CMO.
Mike Sievert, the Chief Marketing Officer of T-Mobile said that they experienced lines out the door on launch day at nearly all of their 3,000 stores across the U.S. Sales are off to a good start, which are no doubt vital to the rebranding efforts of T-Mobile. It recently announced the all new Un-carrier plans as well as rolled out its 4G LTE network in seven markets. T-Mobile is already advertising iPhone 5 on its network in TV ads, they’ll be launching ads in print and digital mediums soon. Took T-Mobile long, but its finally in the iPhone game. Wonder what the lines outside their stores across the U.S. will be like when they get the next generation iPhones?