Hmmm, it did not take too long – just approximately a month ago after the Dove Real Beauty Sketches ad campaign went viral on YouTube (as you can see above) that it has ended up as one of the most watched video ever, at least according to the folks over at Dove. This is definitely a success by any means, and the three-minute ad has also another plaudit going for it, where it is now the third most shared ad of all time. If you want cold, hard numbers, rest assured that this ad has been viewed for over 114 million times, where it was uploaded in 25 different languages to 33 of the brand’s YouTube Channels.
The previous king of the hill where the most viewed online ad is concerned would be the Evian Roller Babies that stood at 111 million views. According to Fernando Machado, VP of Dove Skin, “The moment that the Dove Real Beauty Sketches film was uploaded to the Dove YouTube page, it quickly started to gain traction around the world with men, women, media and even other brands sharing the film. The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others. Beyond just the millions of views and publicity impressions, it is the outpouring of testimonials from around the world that are exciting us.”
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