Last week we met with David Spark, the founder of Spark Solutions, a brand journalism and media consulting firm. He wanted to ask us how we prepare for enormous shows like CES, and how we push more than 100 posts on the first day. Ubergizmo is an independent media outlet and as such, we don’t have the vast resources that publicly traded companies, or venture-capital backed media outlets may have (Ubergizmo has less than a dozen people). On the other hand, we have great editorial freedom and a ferocious desire to keep you posted about what’s happening in the consumer electronics world, whether it is with short news nuggets, or more in-depth reviews. If you’re curious, listen to the full interview below:
David’s audience is made of people who produce media content like we do, so we hope that our experience (and mistakes!) will help them, and if you’re covering CES, we hope that you find something useful for you as well. Good luck for CES 2014!