Nearly as soon as both the Xbox One and PlayStation 4 were announced, several big name retailers had them available for pre-order. Within a mere couple of hours, both consoles were completely sold out on Amazon, although the online retailer currently has both available for pre-order as of this writing. As a result, Amazon is announcing it had its biggest pre-order week ever due to the launch of both consoles.
Amazon Video Games is saying at the peak of demand last week, its customers were pre-ordering over 2,500 Xbox One and PlayStation 4 consoles per minute. In fact, pre-orders received while E3 was going on resulted in an increase in orders of over 4,000% when compared to consoles ordered during the show last year, although there weren’t any new consoles announced at E3 2012.
Amazon also compares its pre-order sales of the Xbox One and PlayStation 4 to all video game sales taking place during Black Friday 2012. Pre-order sales of these next-generation consoles reached nearly twice the amount of all video game sales during that time, which is pretty amazing considering just how many video game products are purchased during Black Friday.RELATED