Twitter’s Vine service that served up short video snippets must have sparked off an idea in the minds of Facebook executives, as they mulled whether their Instagram purchase could also do more. Apparently, the answer was yes, and in response to Vine, Video On Instagram was announced last week which sported a video recording feature that is pretty much the same as Vine’s, allowing you to shoot and share 15-second video clips (compared to Vine’s 6-second video clips).
The jury was out on Video On Instagram, where some claimed that having 15-seconds is a whole lot better than 6-seconds, and could prove to be the death knell for Vine, while others claimed that this is but a 100% copycat of Vine, and will most probably be unable to affect Vine’s market share. Well, it seems that the former scenario is more likely, as Vine showed some signs of its global momentum dissipating. In the US iPhone download chart of free apps alone, Vine shed 5 places to No.7 between Thursday and Sunday, making it the first day since March 27th that Vine did not manage to maintain its Top 5 position. In Mexico, Vine dropped from No.3 to No.10 in three days, while the UK, its biggest European market, saw Vine slide from No.5 to No.12. Do you think that these slides will be permanent, or are they just a temporary blip on the radar?