For over two years now Google has collaborated with ASUS to manufacture the Nexus 7 tablet. Its big brother, the Nexus 10, has been developed in conjunction with Samsung. It is now being said that Google might ditch ASUS in favor of LG, and that the next generation Nexus 7 tablet might be developed alongside the South Korean company. This prediction has been made by analyst Ming-Chi Kuo, well known in the technology circles.
Kuo cites a number of reasons why Google is likely to make this switch. Not only will this move allow Google to increase its collaboration with LG, with which it has already developed the Nexus 4, it will also allow Google to launch yet another major player in the global tablet market. It is also believed that increasing its partnership with LG will increase Google’s footing in the touchscreen market. LG is one of the biggest players in the touchscreen market, right alongside Samsung. Boosting LG would mean that Samsung’s dominance in that particular market can be controlled. Last but not the least, having LG on board will give Google access to important tablet technologies such as GF2 touch and in-plane switching display technology. Both companies are yet to issue an official statement on this matter.