Apple is rumored to launch an iPhone trade-in program at its retail stores next month. Under this program, customers will be able to trade-in their old iPhone for a new model at a discount. For example, a customer may bring in their iPhone 4S and trade it in for an iPhone 5, and end up saving some money in the process. Carriers and retailers already run their own programs for the iPhone, this particular program would run across Apple’s brick and mortar stores.
It was reported recently that Apple CEO Tim Cook had held a meeting to discuss potential ways of increasing iPhone sales through the company’s own retail channel. At the meeting he reportedly revealed that 80 percent of the iPhones that Apple sells are not through its own stores. The trade-in program is said to be one major component of Cook’s plan to boost iPhone sales at Apple’s stores. The company will reportedly start training retail employees for the program throughout this week, training has to complete before the first week of September, it is said. Apple is yet to confirm that it is going to kick off an iPhone trade-in program right around the time when it is expected to launch two new iPhones.
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