BlackBerry’s troubles are well documented. Since January 2013 the company has embarked on a journey to turn itself around, dropping RIM in favor of a singular brand, which is BlackBerry. It launched the BlackBerry 10 platform and along with it two new devices that have failed to gain back crucial market share. Analysts often wonder what is in store for the ailing Canadian manufacturer, and how its shareholders feel about investing in a company that’s struggling to regain its position in the global market. Recently there was a rumor that BlackBerry is considering going private, while there’s no official news on that just yet, the company has announced the formation of a new special committee that will explore “strategic alternatives” in or to escalate BlackBerry 10 deployment.
The company says that these “strategic alternatives” may include among others, “possible joint ventures, strategic partnerships or alliances, a sale of the Company or other possible transactions.” The committee has been formed by BlackBerry Board of Directors. It includes CEO Thorsten Heins, Richard Lynch, Bert Nordberg, Barbara Stymiest and Timothy Dattels as the chair. As the work continues on finding alternatives, BlackBerry CEO Thorsten Heins says that the company will continue with their strategy of driving efficiency, reducing costing and increasing the adoption of BlackBerry 10. It can’t be said for sure whether BlackBerry will make a transaction of some sort, whether its a partnership or an outright sale, but its evident that the board is searching for new ways to improve the company’s position.