HTC Apparently Worked On Smartphone Customization Before Motorola

When Motorola announced the Moto X smartphone earlier this month, it revealed that customers will be able to customize their devices through a number of different options. The Verge reports today that HTC had worked on this concept before Motorola, but had ultimately shelved it due to the costs involved. It is said that HTC tested a color customization project for Sprint which involved the company’s 8XT Windows Phone smartphone. Customers would have been able to customize their Sprint HTC 8XT through the HTC Design Studio, which was to be a web app.

The customization options would have included two-tone highlights, different color choices for the speaker, accents as well as the option to add a personal engraving. Sprint and HTC reportedly decided against this project due to the complexity and costs involved. For the 8XT, HTC went with the two-tone color scheme found on its 8S smartphone. It remains to be seen if HTC will bring the project up again at some point in the future. They’ll definitely be keeping an eye out on how Motorola fares with its customization project, if the company ends up doing well, there exists a possibility that HTC and even other manufacturers might offer similar customization options to their customers in the future.

This article was filed in Homepage > Cellphones and was tagged with HTC and Moto X.
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