While Instagram is no doubt a popular app, there are third-party Instagram apps out there who are no doubt trying to capitalize on its success by using “Insta” or “gram” in their names to associate themselves with the app. This practice has been going on for quite a while now and it seems that Instagram is not too thrilled about it and has since updated its brand guidelines that warns its customers and developers not to use terms such as “Instagram”, “IG”, “Insta”, and “Gram” in the app name. It also tells developers to not use logos that are similar to Instagram or use the Instagram stylized font to name their product.
As it stands Instagram has begun sending out emails to apps that they believe to have violated their brand guidelines, and one of them is the Luxogram app who sent the email to TechCrunch. Instagram app for Windows Phone, 6tagram, has also renamed itself to 6tag as per Instagram’s guidelines, according to its developer. Given that Instagram’s parent company, Facebook, has been pretty strict when it comes to cracking down on similar names as well, we guess it was only a matter of time before this practice was passed down to them as well.