Nintendo’s Wii U was probably launched with the best of intentions, but unfortunately the console has been struggling since its launch, with retailers such as GameStop calling the sales of the console “disappointing”, and with Nintendo executives blaming the 2011 Tohoku Earthquake as one of the reasons the console was not selling. Nintendo’s President recently stated that price was not the issue (although they did just cut the prices as of yesterday), and when asked by Kotaku, if the name of the console could be the problem, Nintendo’s America president, Reggie Fils-Aime was quoted as saying, “The challenges we’re facing with Wii U are not issues of the name.”
So if price is not an issue, and if the name is not an issue either, what could be it? According to Fils-Aime, “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.” His statement is right on the money as it was recently reported that publishers aren’t that willing to hop aboard the Nintendo bandwagon these days. We’re not sure what Nintendo can do to turn things around, but hopefully with upcoming releases such as Super Mario 3D World, Mario Kart 8, and Donkey Kong Country: Tropical Freeze, things will start to look up a bit for Nintendo.
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