Sony is rumored to be preparing a new internet TV service that it is going to launch before the end of this year. Before it can do that it needs to secure content rights so that the service can offer content that users are most likely to be interested in. According to a new report from the Wall Street Journal, Sony has signed a content deal with Viacom for its new internet TV service, however the deal is said to be in preliminary stages at this point in time. This deal would bring some popular channels to the service, such as Comedy Central, CMT, VH1, BET, Nickelodeon, Spike and MTV.

Sony’s TV service will reportedly stream traditional cable channels apart from offering on-demand content over the internet. The report says that its possible this service will be initially launched on a console, it should be kept in mind that Sony already provides on-demand TV shows and movies through the PlayStation. So its possible that this new service might be launched on Sony’s upcoming console, the PlayStation 4. The service is also expected to be available on certain Sony Bravia TV models. It is said that users will be shown recommendations based on their viewing history. Sony is also said to be in negotiations with CBS Corp., Time Warner Inc. and Walt Disney Co.

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