Rumor has it that Google’s future Nexus tablets might not be manufactured by ASUS. Google’s Nexus tablets have been quite successful in the market, according to Digitimes, they account for a “large proportion” of the overall tablet shipments of ASUS. The company recently unveiled two new Android powered tablets at the IFA 2013 trade show in Berlin. The publication believes that ASUS is pushing its new tablets so as to “get away from Google’s aura.”

The company is already expected to reduce Nexus 7’s shipment proportion to under 50 percent by the third quarter of this year. The proportion will reportedly be down to 20 percent by the end of the second quarter of 2014. Google hasn’t officially said as yet if it will go with another manufacturer for future Nexus tablets. The new tablets that ASUS unveiled last week are seen as a push by the company to promote its own brand. Google’s Nexus tablets have been able to perform well in the market particularly because they were competitively priced. One of the tablets that ASUS recently announced is called an “affordable” Android tablet. With the tablet market heating up as it is, we might see ASUS make an even greater push to increase its market share.

Filed in Tablets. Read more about Asus, Google and Nexus 7.

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