BlackBerry recently announced that it has sold 3.7 million smartphones in the second fiscal quarter of 2013, majority of these devices were running legacy OS. What this means is that the company’s BB10 powered devices haven’t had a strong quarter, despite the fact that they were the ones supposed to turn things around for BlackBerry. The company needs to sell more units and now it has started to directly sell the GSM unlocked models of BlackBerry Z10 and the Q10 through its website. At this point in time, the units are only directly being sold and shipped to U.S. addresses.
An unlocked GSM BlackBerry Z10 can be purchased directly from the company for $449, whereas the Q10 is accompanied by a price tag of $549. As previously mentioned, these are unlocked versions and will be compatible with GSM networks in the U.S. as well as in other countries around the globe. BlackBerry has made a return to direct sales after quite some time. In the past one could purchase a number of GSM BlackBerry devices through the company’s website. It remains to be seen if this additional sales channel will help the company, though it won’t be enough on its own to fix all of the problems the company is facing.