Microsoft has spent a lot of time and money on building Bing as a strong rival against Google, which is undoubtedly the most used online search engine in the world. Bing currently accounts for 17.9 percent of the entire U.S. search traffic, trailing Google, which rakes in almost 67 percent search traffic. During Microsoft’s financial analysts meeting, outgoing CEO Steve Ballmer said that “we’re the only guys in the world trying,” with the Bing search engine to rival Google’s dominance. He further added that Google has this “incredible, amazing, dare I say monopoly that we are the only person left on the planet trying to compete with.”
Ballmer also voiced his frustrations against the internet search giant. He said that Google’s practises are “worthy of discussion with competition authorities,” adding that they have certainly discussed them with the relevant authorities. He believes that Google’s practices are getting “less meritorious of discussion.” Microsoft has certainly tried to raise a question mark over Google’s business practices, which it believes are worthy of discussion, through its “Scroogled” ad campaigns, though they seem to have received mixed reactions. Meanwhile, Microsoft continues to makes its search offering better. Only recently it unveiled a new Bing logo, not only that, it also made changes to the search algorithm which is basically the foundation upon which the entire search engine is laid.