Apple’s tablets have typically sold well, but recent Q4 earnings released by the Cupertino company has shown that at least for this quarter, their expectations fell short by a hair. According to Apple’s expectations, they expected to sell about 14.5 million units of tablets but fell short at 14.1 million (this still managed to beat internal expectations though). Granted this is a pretty small mark on an otherwise pretty stellar Q4 earnings report, it was enough to send Apple’s stocks down by 2%. To that end Apple has revealed that their gross margins will see an estimated drop to 36.5%-37.5% for the ongoing quarter.
While it was not stated why tablet sales fell short of expectations, there is a chance that customers were holding out and not purchasing any tablets from Apple as they were waiting to see what the new iPads (the iPad Air and iPad mini with Retina dsplay) had to offer. Now that both tablets have been revealed and with a released pegged for November, perhaps the next earnings report from Apple will be even better, assuming of course Apple is able to meet the demand for the new iPad minis. Previous analyst claims have suggested that Apple could suffer a loss if they are not able to do so, but we guess we will just have to wait and see.
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