Back in the day, BlackBerry had no problems breaking into emerging markets such as India and Africa, but according to the latest SEC filing by the company, it appears that not only is BlackBerry struggling in the normal market, but they are experiencing some difficulties in the emerging markets as well. The SEC filing notes, “The intense competition impacting the Company’s financial and operational results that previously affected demand in the United States market is now being experienced globally, including in international markets where the Company has historically experienced rapid growth.”
This is not surprising given that phone manufacturers from both Android and Windows Phone have started to roll out devices that are not only affordable, but come with pretty decent hardware specifications and features, not to mention offering up a plethora of apps to choose from (at least on the Android end). This was echoed in BlackBerry’s SEC filing where it was noted, “The decline can also be attributed to consumer preferences for devices with access to the broadest number of applications, such as those available in the iOS and Android environments.”
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