Is Facebook no longer cool amongst teens? Or was it ever? While many speculated that Facebook’s hold on the teen demographic has been slipping, it was only during the social network’s earnings call that shone some light on the truth, with Facebook’s very own CFO David Ebersman suggesting that daily use amongst teens on Facebook may be declining. According to Ebersman, “Youth usage among U.S. teens was stable overall from Q2 to Q3, but we did see a decrease in daily users partly among younger teens.”Ebersman did not define what “younger teens” are, but presumably they fall in the 13-17 year old category , an age category that Facebook has been trying to attract. It was only recently that Facebook made changes to their policy and allowed those who fell within that age group to post publicly. This was compared to before where teens who were aged 13-17 years old were only allowed to make posts that could then be seen by friends, friends of friends, and family. Does this mean that teens no longer find Facebook cool anymore? And if they don’t, where are they turning to for their social media needs? Perhaps that should be an avenue that Facebook needs to explore if they hope to maintain their active users, especially if they want to stand by the statement they made that says, “Teens are among the savviest people using of social media.”
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