Rival companies taking pot shots at one another via advertisements isn’t something new and it’s usually done one at a time, but LG has decided to go all out in a slew of banner ads that would recognize the device viewing the page, and then promptly display a rather snarky message which basically informs them that they could do better in terms of smartphone choices. The companies which LG is taking shots at includes their South Korean rival, Samsung, Apple, and HTC.
According to the ads, if a Samsung phone were to view the ad, it would say, “Waiting for your Galaxy to catch up?”, implying that LG’s phones are faster than Samsung’s. iPhone users would be greeted by a small line of text that says, “Hard to read this on your iPhone?”, making fun of the iPhone’s smaller display, while HTC users would be greeted with a, “Tired of charging your HTC One?” message, suggesting that HTC One users were plagued with battery issues. These messages are comparison to the LG G2 where LG boasts a 20% faster processor, a larger display, and 30% longer battery life. The ads were created by M&C Saatchi, Stockholm, and admittedly is a pretty clever idea, and while LG’s phones don’t get the same amount of attention the iPhone or Samsung’s phones do, this will definitely get people talking which we guess is the point.RELATED