new ashasThe smartphone market does not consist of just high end products, you know, as there is also the bread and butter of companies – that is, to roll out mid-range as well as entry level devices that will be affordable to the masses. Of course, one cannot deny that this would mean losing out on many of the features, but Peter Griffith, who oversaw the industrial design of the stunning new Nokia Asha 500, Asha 502 and Asha 503, claimed that this is the exact segment of the market that is “the most exciting and fast-moving” part of the mobile industry. Do you agree with him?

Griffith sees the new Nokia Asha 500, 502 (which we saw leaked a few days ago) and 503 was an opportunity to do something new with what many deem to be mundane. For instance, the Nokia Asha 501, which is the closest relation to the new family, marked the first time that Nokia delivered a monobody design to the Asha touch-screen family, being visually appealing as well as more robust. I guess not too many people give two hoots about mid-range and entry level product news, but these tend to sell most in volume, so it is nice to see companies do their best to innovate on the design. [Press Release]

Filed in Cellphones. Read more about Nokia.

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