Who would have thought that the phrase “discount hunting” is no longer symbolic, but is a whole lot more action packed than before? The folks over at Augmented Pixels have come up with an app known as the WarBot, which will rely on augmented reality technology in order to transform the shopping experience into a first-person shooter. In a nutshell, you will be able to take your iPad, point it at a particular package of a toy that you are interested in, and the iPad will be able to recognize the packaging, while triggering a first-person shooter game.
Should you happen to survive a barrage of bullets, score a few kills on your side, and you will be able to pick up a discount on that particular toy. Of course, it is going to look weird with some folks pointing their iPads at packages in a toy store just to get a discount. The lengths that some of us would go through, eh?
Vitaliy Goncharuk, CEO of Augmented Pixels, shared, “It’s getting more and more challenging for brands to stand out from the competition to attract and keep customers’ attention and love. Augmented Reality has proved to be one of the most effective ways to engage customers at the point of sale.We believe that companies will be amazed with the results Augmented Pixels technology can bring. This is especially a hot topic on the threshold of holiday shopping season.”