Google announced today that it has supercharged the Gmail “quick action” buttons. These buttons appear in your inbox alongside the emails, and they have now gained one-click access to a host of services such as Dropbox, OpenTable, Google Offers, Seamless and more. So users can now rate and review restaurants they ordered from through Seamless and even modify OpenTable reservations straight from their Gmail inbox, without actually having to open an email. The quick action buttons can also be used to view YouTube and Vimeo videos, open Dropbox folders and save promotions from Google Offers.
The buttons can also be used to open Google Docs, Sheets and Slides that have been shared with a user. Checking real-time flight status, double checking flight details and even RSVP’ing to events is made possible by quick action buttons. The list of services supported by quick action buttons will continue to grow, and Google says that it will continue to add more buttons to make it easier for users to accomplish various tasks from within the inbox itself. Not only will the buttons make relevant emails stand out, particularly in inboxes that are crowded, they’ll also drive interaction for the services they’re linked to. Sounds like a win-win, doesn’t it?
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