Back in 2011, the Lytro camera was introduced. The camera was unique not just in terms of its design, but its functionality as well. It did not look like your typical camera but what made it pretty interesting was how photographers could capture images without having to worry about focus because the focusing could be added post-shooting through Lytro’s software. This allowed photographers to capture their photos in the moment without having to worry about whether or not their subject is in focus, or if there might be another object to focus on. As it stands the Lytro camera is pretty much the company’s only product, but the good news is that if you loved the innovativeness that came with the Lytro, you might be interested to learn that the company has recently managed to raise $40 million in funding to help develop additional products.
According to the press release, Jason Rosenthal, CEO of Lytro, was quoted as saying, “The opportunity to build a new set of creative tools for 21st-century storytelling is monumental and we’re excited to embark on the next phase of our journey […] This additional funding will help fuel Lytro’s continued growth and the expansion of Light Field photography with new products and audiences.” It is unclear as to what sort of new products we might be looking at, but given the Lytro was pretty unique, we can’t wait to see what else the company has in store for us.