Just earlier Microsoft had released an Xbox One promotion which basically appeared to target men. For example one of the promo letters was a memo to their girlfriends which reads, “You’d rather knit than watch me slay zombies, but hear me out on this: Xbox One is actually for both of us.” Naturally this was not well-received by gamers, both men and women, who thought that this kind of promotion and thinking was a bit backwards and perhaps a little antiquated in the today’s day and age. After all there are plenty of female gamers out there, many of whom are professional gamers in their own right with more than enough skill to be equal to their male counterparts.
Microsoft has since issued a statement of apology and stated, “The letter is customizable and we meant no offense, but understand how the defaults could be perceived […] We’re making changes to the letter defaults and apologize for the oversight.” Microsoft has also changed the letter, with the promo now reading, “I know. You’d rather do your taxes early than watch me slay zombies,” (screenshot pictured above) which admittedly makes less sense, but at least they’re being politically correct this time and not sexist. What do you guys think of Microsoft’s apology? A little too late?