BlackBerry’s BBM app has always been pretty popular and we suppose its exclusiveness helped play a part back then, but now that it has made its way onto iOS and Android platforms, recent studies have found that the app still managed to retain its popularity, especially amongst certain Asia countries to the point where it seems that customer service for a particular company in the Middle East has turned to using BBM to help keep in touch with customers as well as address any problems or enquiries that they might have. This is according to a tweet by @shahriyarali who wrote on his Twitter account, “Middle East now running customer care service on BBM for stores.”
When it comes to customer service usually a hotline is provided, or an email address. Sometimes there are some websites which even have customer service representatives chatting with you live to address your queries, so be able to reach out via BBM is definitely a pretty uncommon sight! We’re not sure if this is such a good idea, especially since whoever is using the phone will have their hands full replying to customers all the time, but at the end of the day it’s like getting paid to chat at work which isn’t such a bad thing, right?
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