BlackBerry is not a company that many people would bet on this time, and for the months ahead. After all, they haven’t exactly been raking in the dough, and their executives do seem to jump ship at any opportunity that presents itself. Having said that, we might be witness to the end of an era – one that would see the end of high-end smartphones rolling out with the BlackBerry logo emblazoned across it. According to BlackBerry CEO John Chen in an earnings call on Friday, BlackBerry will shift design for the majority of its handsets to Foxconn in the months ahead, and only the kind of smartphones that BlackBerry would continue to design would be those that will be limited to an extremely niche market, such as high-end enterprise users.
Right now, Chen mentioned that BlackBerry will have to pool and focus its resources on reworking their enterprise software and services strategy, all the while having to figure out a way to finalize their finances. If one were to read between the lines, this would mean that new and upcoming BlackBerry smartphones will reside in the mid-range and low-end niche, targeting consumers who happen to live in emerging markets. I don’t know about you, but I personally think that it is rather sad for a company of BlackBerry’s stature to end up this way.
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