IBM recently released a report after tracking over 800 retail websites in the U.S. that iOS was far ahead of Android during the Thanksgiving and Black Friday shopping weekend. During the weekend, traffic generated by iOS devices accounted for 28.2 percent of all online traffic as opposed to 11.4 percent contributed by Android. It turns out that iOS did much better during Cyber Monday as well. A report released by IBM earlier today reveals that iOS lead Android in online shopping during Cyber Monday 2013.
Over 14.5 percent of all online sales this Cyber Monday are accounted for by iOS devices, whereas Android managed to generate just over 2.6 percent of all online sales. The percentages boil down to each iOS and Android user spending $120.29 and $106.70 per order, respectively. The report also reveals that 31.7 percent of all online traffic on Cyber Monday was generated by mobile devices, which equals to a 45 percent year-over-year increase. Of the entire web traffic on Cyber Monday, iOS managed to grab 22.4 percent while Android only managed to grab 9.1 percent. 19.7 percent of all online traffic was accounted for by smartphones while tablet users brought in 11.5 percent, but purchase volume from tablet users overtook those from smartphone users. It doesn’t come as a surprise that online sales on Cyber Monday this year increased 20.6 percent as opposed to the same time last year, even online spending on Black Friday 2013 surged to some $1.2 billion. No total figure of money spent on online purchases this Cyber Monday has emerged just yet.
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