With everyone having access to internet these days, and with smartphones and tablets seeing a higher rate of adoption, it made sense for publications to start offering a digital copy of their newspapers or magazines alongside with print copies as well. Newsweek, however, had a different idea and back in 2012 announced that they would be ceasing its printed publication and offer digital-only copies instead, which debuted in January of 2013. However it seems that Newsweek has had a change of heart and has announced that they will be returning to print.
This was revealed by the publication’s editor-in-chief, Jim Impoco, who told The New York Times that they would be offering a 64-page weekly edition starting in either January or February of 2014. The publication is expected to rely heavily on subscribers rather than advertising, so if you are/were a Newsweek subscriber from before, expect your subscription fees to see an increase. According to Impoco, “It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is […] We see it as a premium product, a boutique product.” By making the switch to digital, Newsweek reportedly managed to save $40 million a year, but we’re guessing with this new model, Newsweek expects it to be more profitable, so we guess we will have to wait and see.
Filed in business.time.. Source:
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