China’s ZTE, which is a company that has been in the spotlight in recent years for its foray into the world of smartphones, has recently made it big with the pre-orders of its new Nubia Z5S as well as Nubia Z5S mini devices, hitting the 2.5 million mark. To make matters all the more impressive, these figures happened to hail from not many, but just one particular e-commerce outlet, which is JD aka 360Buy. This would mean that the cumulative sales of the Nubia Z5S and Nubia Z5S mini which go for $330 and $250, respectively, have already shot past its previous record holder, which would be the Xiaomi.
ZTE claims that this kind of market response can be attributed to the inclusion of a new camera that sports Optical Image Stabilization, apart from the company actually studying consumer feedback during the production and design process and making the necessary changes in order for it to jive close to what customers want. I would like to think that superior hardware that remains up to date and even forward looking also play an important role in the early success of both handsets, what with Full HD IGZO displays thrown into the mix. What do you think? [Press Release]