For those who weren’t quick enough to place a pre-order for the Sony PlayStation 4 and were still slow on the take to go out and buy one upon its release, chances are you will be faced with “sold out” signs at a number of retailers, such as Best Buy and even Toys R Us. For some reason or the other, there have been rumors that the shortages of the PS4 were faked in a bid to help create some excitement during the holiday season which might pique the interest of customers wondering what all the fuss over the console could be about.According to SCEA CEO, Jack Tretton, he states that claims of artificial scarcity are false and that it would be silly, especially given that competition around the holiday season can get pretty intense. Speaking during the PlayStation Blogcast, Tretton was quoted as saying, “Do you create an artificial shortage because you want there to be a feeding frenzy? No you don’t […] You have competition out there; there are lots of things that people can spend money on, especially during the holidays; and the holidays only come around once a year so that’s really when you want to take advantage of the market opportunity.”
In any case if you were planning on getting the console but have been out of luck, Tretton states that additional PS4 units will be available for customers ahead of the holiday season, and that the next batch of console units should arrive come January-March 2014.