According to SCEA CEO, Jack Tretton, he states that claims of artificial scarcity are false and that it would be silly, especially given that competition around the holiday season can get pretty intense. Speaking during the PlayStation Blogcast, Tretton was quoted as saying, “Do you create an artificial shortage because you want there to be a feeding frenzy? No you don’t […] You have competition out there; there are lots of things that people can spend money on, especially during the holidays; and the holidays only come around once a year so that’s really when you want to take advantage of the market opportunity.”
In any case if you were planning on getting the console but have been out of luck, Tretton states that additional PS4 units will be available for customers ahead of the holiday season, and that the next batch of console units should arrive come January-March 2014.
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