We know that Ubisoft has plans to release Assassin’s Creed on an annual basis, which some aren’t exactly too thrilled about since it does feel like they could be rushing out a game for the sake of it. However Ubisoft has recently stated that they will not be releasing any Assassin’s Creed game if they feel that it is not good enough, and will have no qualms in delaying it until it is fixed. This is a response to some who felt that last year’s Assassin’s Creed game, Assassin’s Creed 3, was a bit rushed due to the numerous bugs and glitches that were found within the game.According to a statement released by Ubisoft, “If we think we’ve ended up with a 70 percent Assassin’s Creed game, we’re not going to ship it. That damages the brand. I’m not going to give you the names of products, because you know them as well as I do, but if you start to make games at 70 percent, even with a big brand, eventually people are going to change their mind about that brand. They won’t want it anymore.”
While Ubisoft was not explicit in naming names, chances are they could be talking about EA’s Battlefield 4, where the publisher is currently looking at a lawsuit over the game’s bugginess, which was a stark contrast from the confidence EA exuded when making statements about the game prior to its release. In any case hopefully Ubisoft and other developers will learn from EA’s predicament.
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