While Windows Phone might not necessarily be the most popular smartphone platform at the moment, they are surely gaining some traction, especially over in Europe where it has been confirmed that Windows Phone’s market share has managed to take 10% of the market share in the top five European markets (France, Germany, Italy, Spain, and the United Kingdom). These numbers are courtesy of the Kantar Worldpanel ComTech whose strategic insight director, Dominic Sunnebo, stated, “Momentum for Windows Phone is continuing, although its growth remains reliant on low-end handsets. In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 – a pattern that is similar across other EU markets.”
As it stands, Microsoft’s Windows Phone platform in the US is still under 10% in terms of market share, suggesting that perhaps those living in Europe along with other emerging markets might favor the Windows Phone platform more. Back in November it was also suggested that Windows Phone’s market share in Europe was at 9%, so to see it cross the 10% threshold is indeed a notable achievement on Microsoft’s end. It’s interesting that despite Nokia’s best efforts to push out high-end hardware, it ends up being their low-end devices that manages to do well instead.