The ongoing battle between Android and iOS does not seem to have an end in sight, and in a new analysis that was conducted by IBM which concerns online shopping trends throughout the recently concluded 2013 holiday season, it has thrown up some rather interesting results – that iPhone and iPad users tend to make more purchases online compared to Android users. This continues to send an extremely strong signal that iOS is a lucrative platform for eCommerce, never mind the fact that Android has picked up its fair share of users over the years. The study showed that iOS users spent around $93.94 on average, which is nearly double of what Android users spent at $48.10 per order.
IBM’s report claimed that mobile traffic over the holiday shopping season has been recorded to be the highest ever, where close to 48% of users dropped by from mobile devices. Smartphones continue to be at the forefront of mobile traffic with 28.5%, whereas tablets are second at 18.1%. Sales from tablets, however, have garnered a higher level compared to smartphones, and this could be due to the larger viewing real estate found on browsers, in addition to being able to access a full web browser. Android users, don’t you think it is about time to pick up the slack and narrow the gap?