Instagram video allows for recording of up to 15 seconds, meaning that uploading longer videos will not be feasible, and is probably more practical for quick and short videos as opposed to full length features. Interestingly enough it looks like the BBC has decided to turn to Instagram to spread its news and are currently experimenting with using Instagram video to deliver short news that basically highlights the day’s news, allowing users to hit up its website if they wish to learn more. This experiment will be conducted on a daily basis and will run for a month.
According to the BBC News Online’s chief, Steve Herrmann (via The Guardian), “We want the process to be organic, and we’re keen to trial new ideas on how we can use our video content to reach new audiences.” This is an interesting method of delivering news content and shows how traditional news outlets are starting to turn more to social media networks to distribute their news. So for those who surf Instagram on a regular basis you can head on over to the BBC’s Instagram page and start following them for your daily dose of news highlights! In the meantime what do you guys think of the BBC’s new experiment? Is this one of the ways you wouldn’t mind consuming your news