BBM is currently available on both iOS and Android, and naturally BlackBerry, of course. This means that out of the more commonly used smartphone operating systems, it just leaves Microsoft’s Windows Phone platform. Unfortunately for Windows Phone users, it looks like they will not be seeing BBM on their platform anytime soon. This is according to BlackBerry’s senior director of BBM business development, David Proulx, who told TrustReviews that BBM’s launch depended on the popularity and demand for it. “[The lack of a BBM Windows Phone app] is entirely market-driven. Our initial launch on iOS and Android was a function of the prevalence of those platforms.”
However this is not discrimination against Windows Phone as Proulx did state that BlackBerry would be willing to support any sizeable platform as they emerge.“As other platforms emerge, whichever they may be, we will execute on those platforms as well. It is not a statement of intent, and it’s not a strategic or religious thing, it’s just a function of when does it make sense and when is it something that consumers demand in sufficient numbers to make it worth our while and worth their while.” As it stands it would seem that Windows Phone is edging out BlackBerry slightly, but perhaps not enough for BlackBerry to decide it is worth their efforts just yet.
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