Princeton researchers did roll out a study last week, touting that social network giant Facebook could very well lose up to 80% of its users by the time our calendars hit 2015 all the way to 2017. It does sound credible from such an august educational institution, but no one is right all the time, yes? Facebook has struck back, where their data scientists decided to use the very same study’s silly “correlation equals causation” methodology of tracking Google search volume against Princeton, depicting that the higher learning institute would eventually lose all of its students by the time 2021 arrives. If both were to be true, we do wonder what kind of social network would Princeton students use between 2017 and 2020? Just a thought, that’s all.
According to a Facebook spokesperson, “the report that Princeton put out is utter nonsense.” One of the main flawed premises that the study started off with was comparing Facebook to a “disease” which users would “recover” from in due time. It might suck up plenty of your time, but using Facebook surely cannot be equated with a virus, no? The researchers pointed to Myspace as a prime example, but failed to mention that one of the primary reasons Myspace faded was because of the rise of Facebook. It isn’t Mad March just yet, and we have studies like this released already.