In recent months there has been a lot of speculation about the future of BlackBerry’s hardware business. It hasn’t been able to churn out a hit for a couple of years now, which is why the company has been bleeding market share as well as money. A number of major changes have been made after the new CEO John Chen took the reins, after showing top executives from previous regime the door, Chen has started to appoint new executives that will try and revive this once iconic manufacturer. BlackBerry announced today that its hardware business is now going to be run by Ron Louks, who joins the company as President, Devices and Emerging Solutions.
Louks previously served as the CEO at The OpenNMS Group, prior to that he was the Chief Strategy Office at HTC America and also did a stint as the Chief Technology Office for Sony Ericsson. Under his new role, Louks will be tasked with BlackBerry’s long-term product roadmap which includes hardware, software and design. He will be reporting directly to John Chen, the CEO and Executive Chair at BlackBerry. Louks certainly has a tough job in reviving the company’s hardware business and returning it to profitability. Here’s to new beginnings!