The Beijing based Lenovo announced a slew of new products at the International Consumer Electronics Show this week, but that doesn’t mean it doesn’t have anything left up its sleeve. 2014 is the year Lenovo is going to push further into the Chromebook market. President of Lenovo North America, Jay Parker, has confirmed that the company has plans to release multiple Chromebooks by summer 2014. The notebooks will be available in multiple price ranges with varying configurations.
It won’t be Lenovo’s first foray into the Chromebook market. The company has already released some notebooks that are powered by Google’s cloud based OS, but they are predominantly focused towards the education sector. With its new Chromebooks, Lenovo aims to make a push for the wider consumer market. The company believes this market will accelerate within the next year, which means that its definitely looking to cash in on that. Sales of Chromebooks, particularly in the U.S., surged in 2013 indicating that the market is tilting towards these low-cost, heavily internet dependent notebooks. Parker was also asked about Lenovo’s plans of entering the wearable technology market, since that’s what almost every other company is doing. Parker says that Lenovo is going to take a wait-and-see approach before it decides to jump headfirst into said market.
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