Pandora in-car radio has been offered for a few years now. According to the company its available on nine out of the 10 best selling passenger vehicles, with over four million unique users activating Pandora through native integration in their cars. That’s an impressive reach, one that can certainly be monetized, which is exactly what Pandora is going to do. The company has announced that it will start running ads on in-car radio service this month. Brands such as BP, Ford, State Farm and Taco Bell are the first in line to run ads through Pandora’s new advertising solution.
Ads will also reach aftermarket devices, developed by eight partner manufacturers, that allow users to tune into Pandora radio stations on the road, apart from the more than 130 car models that feature Pandora integration. Audio spots will vary between 15 and 30 seconds, they will reach the company’s claimed reach of 8.60 percent of the total U.S. radio listening user base. People who do not want to listen to ads can subscribe to Pandora One and continue to enjoy an ad-free experience. Pandora first made its way into vehicles as part of a partnership with Ford back in 2010, it has certainly come a long way since then.