[CES 2014]It’s not news that Sony is investing heavily in the 4K content pipeline from end-to-end, meaning that they have solutions that span from when the content is created to when it is watched in people’s homes. In 2014 and with the rise of HEVC (a better compression standard for 4K videos), Sony can push deeper into 4K territory. That’s what the Bravia X line of television has been designed for.
The X-Series is made of three sub-categories with the Bravia XBR-X950B series at the top. It has every possible feature that Sony currently has available for consumers, including an array of LED lights to finely control the image brightness and contrast. It comes in 85 and 65 inches.
The Bravia XBR-X900B fits right below, and features Sony’s Wedge form factor and design language that can be found throughout Sony’s products. This one will exist in 79, 65 and 55 inch sizes.
Finally, Sony targets a broader market with the XBR-X850B series, which will come in 49, 55, 65 and 70” screen sizes. 50” and 55” are the most popular format in the market today and 65” to 70” is where the market is going as users demand higher image quality.
All Bravia 2014 share a list of common features including
- 4K Resolution
- 4K X-Reality video processor
- ClearAudio+ sound processor
- HDMI 2.0 with 4K 60p support (HEVC)
- WiFi connectivity for web video streaming
- NFC-enabled Mobile device screen mirroring
- 3D capability and 2 pair of glasses in the box
In addition to this, the XBR-X900B has an LED array in the back panel and features Sony’s Wedge design.
Finally, the XBR X950B has an even better LED Array and comes in different design and sizes.
What’s missing in the current picture (no pun intended) is the pricing. Sony typically delivers an excellent image quality, but in the current TV market many users are also paying very close attention to the price. In the end, it’s hard not to like these new TVs, but the moment of truth for Sony is whether or not they will sell as well as the company hopes. By the end of 2014, we will know if Sony’s hard work has paid off. Are you tempted?