There is a lot of competition between music streaming services, given the fact that the market is being catered to by a wide variety of services. Spotify has established itself as a major player in this particular market, it boasts over 24 million users and continues to grow. In a bid to attract more artists, which in turn is likely to bring in more listeners, Spotify now lets artists sell their merchandise for free. The music streaming service is not going to charge a commission on sales, whatever money artists make by selling merchandise, they’ll get all of it.
To make this happen, Spotify has teamed up with a company called Topspin. To start selling merchandise, artists need to create a Topspin ArtistLink account and verify their identity by either linking a social media account or by directly emailing the company. Once verified, they can create listings by adding images, title, description and URL to various items in their existing merchandise store. Each merchandise listing will need approval, but it should show up in Spotify’s artist pages within 28 hours. While artists from all around the globe can list items, only Spotify users based in English speaking countries such as U.S., UK, Ireland, Australia, New Zealand, Denmark, Sweden, Norway and Iceland will be able to purchase merchandise for now. Spotify says that it will include additional language support in the future.