Earlier we had reported that AT&T had announced a new program in which they are willing to offer T-Mobile customers up to $450 worth of credit to make the switch and join AT&T’s network. Naturally T-Mobile is none too pleased about this, with the company’s CEO, John Legere, taking to Twitter where he wrote, “#Randall – you gave us cash & spectrum AND we took your customers with #Uncarrier moves, do you really think you can buy them back?” Legere thinks that AT&T’s new offering is due to its poor performance during the holiday season which has left the company sitting in an uncomfortable position.
Legere also teased that the carrier had something big to announce at CES 2014 which is taking place next week, where he seemed confident that whatever it is the company had planned, it would absolutely destroy the competition. According to the executive statement released by T-Mobile, “This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them. I’m flattered that we have made them so uncomfortable! We used AT&T’s cash to build a far superior network and added Un-carrier moves to take tons of their customers – and now they want to bribe them back! Consumers won’t be fooled…nothing has changed; customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!”
It will be interesting to see what T-Mobile has planned and since we will be live at CES 2014, hopefully we will learn more then, so be sure to check back with us during the exhibition for all the details!