We had reported earlier that thanks to a leaked ad for T-Mobile, the carrier’s plans for Uncarrier 4.0 were revealed a little to early. Basically the idea was to attract customers over onto the carrier’s network by offering to pay for an early termination fees (ETF) that one might encounter when trying to get out of a contract ahead of time. Well the good news is that if you were thinking about making the switch, it looks like it is official as T-Mobile has announced and confirmed their latest plans in Uncarrier 4.0, in a way revolutionizing the carrier industry by being more than happy for customers to break their contracts, as long as they are switching to T-Mobile, of course.
If there’s one thing good about contracts is that it allows you to get your hands on a new phone for a low initial price as the carrier would subsidize the bulk of it. Of course the downside is that you’re locked to the carrier for the next 2 years at the very least, meaning that if you wanted to make the switch to a different carrier, you’d have to buy your way out. Those terms haven’t changed but T-Mobile’s latest move is that they will be more than happy to pay your ETF, which John Legere was quoted as calling a “get out of jail free card”.
How much T-Mobile is willing to give to their customers will depend on a variety of factors, but assuming one manages to meet all of their conditions and requirements, they are looking to receive up to $650 per line, which is admittedly a lot of money. In fact $650 is about $200 more than AT&T’s offer who offered customers up to $400 if they were to switch from T-Mobile. At that time T-Mobile called them desperate and promised to unveil something at CES 2014 that would blow away the competition. $650 is a very tempting offer to make the switch and while it is very aggressive marketing, will it ultimately work out in T-Mobile’s favor? What do you guys think?