You can find almost anything on eBay, particularly knock-off items that big brands usually sell for an arm and a leg. The online marketplace is one of the biggest portals through which bargain hunters and penny pinchers can get their hands on knock-offs, something that might drive away actual big brands that want to sell their genuine products through eBay, which also happens to be one of the biggest marketplace on the internet. Ben Schachter of Macquarie reports that eBay is soon going to launch a new site, that won’t carry its moniker, but will instead by called “The Plaza.” Apparently this will serve as a separate online portal which brands can use to sell directly to potential customers.
Schachter claims to have spoken with a retailer with knowledge of eBay’s plans. The retailer said that The Plaza will allow brands to sell their products without having to worry about appearing next to knock-offs or even second hand goods, which weaken their brand. eBay hasn’t officially said anything about The Plaza as yet. When contacted by the Wall Street Journal, a representative for the company said that eBay continues to explore new ways to help merchats reach its global audience, but it doesn’t comment on industry rumors or speculation.