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Tim Cook Admits Low iPhone 5c Sales Was Unexpected

official iphone 5c 1The iPhone 5c is Apple’s answer to a cheaper iPhone. When we say cheaper we don’t mean more affordable because while it is cheaper than the iPhone 5s, it is not necessarily an affordable handset, at least not compared to other smartphones out there in the market. That being said it seems that sales of the iPhone 5c aren’t what Apple expected, something that Apple’s CEO, Tim Cook, admitted himself. Speaking at Apple’s quarterly earnings conference call, Cook said that the sales of the iPhone 5c “turned out to be different than we thought.” While he declined to provide a breakdown, he admitted that the iPhone 5c accounted for a smaller percentage of total iPhone sales than expected.

While he remained mum on what Apple plans to do with the lineup in the future, Cook did not rule out the possibility that they might make some changes down the road. We’re not sure if this means an even cheaper iPhone 5c, or axing the lineup entirely, which was what previous rumors suggested when they said that Apple will no longer keep the lineup. According to Cook, he believes that the lure to the iPhone 5s could be what attributed to the iPhone 5c’s poor sales. “I think the 5s, people are really intrigued with Touch ID. It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales.”

What do you guys think? Will you be sad to see the iPhone 5c lineup go if Apple really plans on dropping it entirely?

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