There has been much back and forth between AT&T and T-Mobile over the past few mosts, notably when both carriers’ Twitter accounts started duking it out over a single customer. Harsh statements have been made, parties crashed, and the rivalry continues. On January 3rd, AT&T launched a new promotion, offering T-Mobile customers willing to switch to AT&T up to $450 in credit. The company has confirmed that this promotion is no longer in effect, AT&T is not going to pay you to leave Magenta anymore.
The carrier confirmed to re/code that it had previously said that the promotion was a limited time offer, and that it subsided on January 31st. Since AT&T’s promotion was aimed specifically at T-Mobile subscribers, Magenta’s CEO called it a “desperate” move on the carrier’s part to poach subscribers it. T-Mobile countered by launching a new promotion that entices customers from all major and even some small carriers to hop on board, and if they choose to do so, T-Mobile pays the early termination fees of their families. AT&T revised its rate plans as well, launching what it claims to be the “best ever” family plan rates. The wireless battle continues to heat up, even though T-Mobile’s subscriber base is significantly less than that of AT&T. Though Magenta has made waves last year with its “uncarrier” announcements.
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- 2014-04-10: Press Render Of LG L90 For T-Mobile Leaked
- 2014-04-09: T-Mobile's "Simple Starter Plan" Lowers Entry Cost
- 2014-04-03: Sprint's Response To T-Mobile's Uncarrier Revealed In Leaked Photo
- 2014-03-12: AT&T CFO Skeptical About Sprint T-Mobile Merger
- 2014-03-09: AT&T Mobile Share Value Plan Price Cut
- 2014-02-09: T-Mobile Wins Lawsuit Against AT&T's Aio Wireless
- 2014-01-29: 93 Percent Of AT&T Phone Sales Last Quarter Were Smartphones
- 2014-01-29: T-Mobile Sprint Merger Discussed With U.S. Department Of Justice