While the iPhone 5c was priced a tad cheaper than the iPhone 5s, and with it being priced at $100 on-contract, we guess Apple thought that maybe the phones would be flying off the shelves as it was indeed a cheaper alternative. Unfortunately that was not the case, as Apple’s CEO Tim Cook admitted. So why didn’t the iPhone 5c do as well as Apple had imagined? Well according to former Apple advertising executive, Ken Segall, he has weighed in on why he thinks the iPhone 5c was not the money maker that Apple had initially expected.
According to Segall, he believed that Apple’s plan to turn the use of plastic into a positive one actually backfired on them. Posting on his blog, Segall wrote, “Unfortunately for Apple, creativity can be a double-edged sword. The ‘unapologetically plastic’ line in the product video was so interesting and memorable, it got played back over and over in articles about the lackluster demand for iPhone 5c. Not exactly what Apple intended.” He also notes that while the iPhone 5c was priced cheaper than the iPhone 5s, it wasn’t priced that much cheaper and customers ended up deciding to drop that extra $100 to get the iPhone 5s instead. What do you guys think? Was that why the iPhone 5c turned out to be something of a flop?
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